Città di Torino
(2025-2026)
Visual Identity
Starting in 2025, the City of Turin chose to merge the Festa dello Sport and Circoscrizioni in Mostra, unifying their respective programs of widespread events across the city's neighborhoods. “Culture on the Field” (Cultura in campo) is the concept that inspired the key visual: a page becomes a playing field, and a field becomes a page. Books, sheet music, schedules, and sports surfaces overlap in a colorful, direct composition designed for immediate readability, establishing a shared language between sport and culture.
©Bellissimo